TUI Airline Partners With Navitaire Stratos To Revolutionize Passenger Experience And Boost Revenue
TUI Airline Partners With Navitaire Stratos To Revolutionize Passenger Experience And Boost Revenue
TUI Airline, one of Europe’s foremost leisure airline groups, is set to become a launch customer for Navitaire Stratos, the cutting-edge retailing platform designed specifically for low-cost and hybrid carriers. This collaboration marks a significant step in modernizing the airline’s digital infrastructure and enhancing the way travelers interact with TUI’s services.
The partnership between TUI and Navitaire, an Amadeus company, spans over two decades, underscoring a long-standing commitment to improving customer experience. With the introduction of Navitaire Stratos, TUI Airline aims to deliver a seamless, user-friendly journey for travelers from the moment they search for flights to the final stages of booking and ancillary purchases.
At the core of the new system is an advanced shopping cart functionality, designed to mirror the convenience of popular e-commerce platforms. Travelers can now explore a range of offers, save their selections, and return later to complete their bookings with fully updated pricing. This flexibility allows passengers to plan their trips at their own pace while ensuring they always receive accurate and current information.
Beyond streamlined booking, TUI Airline will be able to provide personalized travel recommendations and integrate third-party services directly through its digital channels. From car rentals and accommodation options to unique activities at destinations, passengers will have a tailored and highly interactive travel experience. This level of personalization is expected to significantly enhance engagement, offering travelers curated options that align with their preferences.
Navitaire Stratos is built on a cloud-native, flexible technology stack that complies with IATA Offer and Order standards, enabling TUI Airline to adopt modern retailing practices efficiently. Its open architecture and AI-powered capabilities not only enhance resilience and scalability but also allow the airline to innovate quickly and adapt to changing market demands. This ensures that TUI can maintain a competitive edge in a dynamic aviation landscape.
For TUI Airline, the benefits of Navitaire Stratos extend beyond passenger convenience. By leveraging data-driven insights, the airline can present more relevant product offers, enhance conversion rates, and generate additional revenue through smart upselling and cross-selling. Industry-standard frameworks facilitate seamless integration of partner content, enabling TUI to expand its service offerings without compromising operational efficiency.
Peter Glade, TUI Airline Chief Commercial Officer, said: “We are on a journey to build the most modern airline commercial set up in the industry. Navitaire Stratos will be a cornerstone of this transformation. Jointly we will bring even more value to our customers and further improve the traveler experience. With Stratos we will be able to create contextual and relevant offers for travelers, including ancillaries. It will elevate our retailing capabilities with intelligent recommendations, dynamic offers, and a shopping cart that makes it easy for customers to convert their selections into an order or save them for later.”
The implementation of Stratos is spearheaded by TUI InfoTec, the IT subsidiary of TUI Group, in close collaboration with Amadeus. Together, they are working to ensure that the platform supports the airline’s strategic goals, enhances digital customer interactions, and positions TUI as a leader in next-generation travel retailing.
Cyril Tetaz, Executive Vice President, Airline Solutions, Amadeus, said: “We are proud to work with TUI Airline as a launch customer for Navitaire Stratos. As the group transitions from our New Skies solution, close collaboration on a shared long-term roadmap will ensure business continuity, while helping shape the next-generation Offer and Order solution of reference for low-cost and hybrid carriers.”
By adopting Navitaire Stratos, TUI Airline is embracing a future-ready approach to airline retailing, one that prioritizes customer convenience, operational agility, and revenue growth. This move represents a significant leap toward redefining the travel experience for millions of leisure travelers across Europe and beyond, cementing TUI’s reputation as a pioneer in digital airline innovation.
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