In a bold move to reignite cross-border tourism and foster deeper regional connections, AirAsia and Tourism Western Australia (TWA) have entered into a strategic partnership aimed at increasing travel between Malaysia and Western Australia, specifically the vibrant, coastal city of Perth. The collaboration was officially unveiled during an event held at Bamboo Hills in Kuala Lumpur, where senior executives from both organisations shared their vision for the initiative.

The campaign’s centrepiece is a major promotional offer: AirAsia is giving away RM400,000 worth of discount codes to encourage return travel between Kuala Lumpur and Perth. With each code valued at RM200, this offer is not just a limited-time discount—it’s a gateway to one of Australia’s most attractive tourism destinations, made more accessible and affordable for Malaysian travellers. This new initiative plays a critical role in reinforcing Perth’s positioning as Australia’s Western Gateway, a region celebrated for its natural beauty, pristine beaches, thriving arts scene, and laid-back urban culture. It also supports Western Australia’s global tourism brand, ‘Walking On A Dream’, a campaign designed to showcase the state’s aspirational and immersive travel experiences.

Elevating Perth’s Profile Among Malaysian Travellers

With this joint campaign, AirAsia and Tourism Western Australia are working together to revive regional travel and increase tourism flows by capitalising on proximity, strong aviation links, and the long-standing travel interest Malaysians have in Perth. The partnership targets leisure travellers, young explorers, families, and those seeking unique cross-cultural travel experiences.

Perth, long known for its year-round sunny climate and seamless balance between nature and urban charm, continues to grow in popularity among Southeast Asian travellers. With its inner-city beaches, lush green parks, historic landmarks, Aboriginal heritage sites, and modern shopping precincts, the city offers the perfect short-haul holiday escape for Malaysians looking for a taste of Australia without venturing too far from home.

The flight time from Kuala Lumpur to Perth is just over five hours, making it one of the shortest and most convenient long-haul international routes for Malaysian travellers seeking an overseas getaway.

How the RM400,000 Discount Campaign Works

At the heart of the promotion is a simple and traveller-friendly booking mechanism. Travellers simply need to enter the promo code ‘AAPERTWA’ on the AirAsia homepage during the booking process to receive RM200 off their return flight between Kuala Lumpur and Perth, split equally with RM100 off each leg of the journey.

Promo Details

Promo Code: AAPERTWA
Value: RM200 (RM100 per sector on return trip)
Total Giveaway Value: RM400,000
Code Allocation: 2,000 codes total (capped at 666 per month)
Booking Period: 14 May – 31 July 2025
Travel Period: Valid until 31 December 2025
Eligibility: First-come, first-served, base fare only

This campaign offers more than just savings. It delivers access to a premium international destination in a way that is cost-effective, easy to access, and rich in travel experiences.

Why Perth is a Must-Visit Destination

Perth is a standout city for Malaysian travellers thanks to its unique combination of nature and urban sophistication. From its diverse culinary scene and coastal adventure offerings to its Aboriginal cultural experiences and welcoming atmosphere, Perth presents a wide range of activities for every type of visitor.

Key Attractions for Malaysian Tourists

Close proximity with short flight times from Kuala Lumpur
Minimal time difference with Malaysia
Year-round sunshine and mild winters ideal for travel
Access to coastal towns, vineyards, and national parks
Multicultural environment that is familiar and welcoming

This initiative not only promotes travel to Perth but also positions Western Australia as a whole as a leading destination for Malaysian tourists looking for variety, comfort, and unforgettable experiences.

AirAsia’s Expanding Network in Australia

AirAsia’s commitment to connecting Southeast Asia to Australia continues to grow through expanded flight routes and increased frequency. Since launching its first Australian route in 2007, the airline has made significant strides in improving access to key Australian cities for Malaysian and regional travellers.

AirAsia Group’s Current Routes

AirAsia Malaysia and AirAsia X (D7) serve Perth, Sydney, Melbourne, and Darwin (starting 27 June 2025), with a combined total of 22 weekly flights from Kuala Lumpur
Indonesia AirAsia (QZ) operates up to 28 weekly flights from Bali to Perth, 3 times weekly to Darwin and Cairns, and will launch a new Adelaide route on 25 June 2025 with four weekly services

This extensive network provides Malaysian travellers with convenient multi-destination options, allowing for seamless travel across Australia’s west and northern regions.

Supporting Regional Tourism Through Strategic Collaboration

This partnership marks a renewed effort to enhance regional tourism and economic growth. As the travel industry continues to recover, such alliances between airlines and tourism boards are becoming increasingly important. The campaign reinforces the value of tourism as a vital contributor to economic development, job creation, and cultural exchange.

The collaboration also reflects a broader trend of airlines working directly with tourism organisations to co-create promotions that respond to evolving travel patterns, demands for value, and increased desire for authentic travel experiences.

Promoting Western Australia’s ‘Walking On A Dream’ Brand

The initiative is closely tied to Tourism Western Australia’s visionary campaign ‘Walking On A Dream’, which highlights the unique and dreamlike qualities of travel throughout the state. With a focus on connecting travellers with immersive, nature-rich experiences, the campaign aligns well with the values of modern travellers who are seeking meaningful, inspiring getaways.

By integrating this brand into AirAsia’s promotional activities, the campaign connects practical savings with aspirational messaging, encouraging Malaysian tourists to see Perth not just as a destination, but as a journey filled with discovery, relaxation, and cultural connection.

Conclusion

The strategic alliance between AirAsia and Tourism Western Australia is more than just a discount campaign—it is a commitment to reviving regional travel between Malaysia and Australia through affordability, accessibility, and compelling tourism experiences. With RM400,000 in flight savings and an expanded network across Western Australia, the partnership enables more Malaysians to access one of Australia’s most dynamic and beautiful regions.

This initiative also reinforces Perth’s position as a gateway to the unique landscapes and rich heritage of Western Australia, offering Malaysian travellers a seamless blend of urban sophistication and natural beauty. With strong aviation links and shared regional ties, this collaboration paves the way for a new era of meaningful, experience-driven travel. For Malaysians dreaming of a coastal escape with cultural depth, Perth awaits—just a promo code away.

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