Boston’s Frostival Brings Winter Magic Back to the City with Signature Experiences

The highly anticipated Frostival is back in 2026, bringing a winter wonderland of activities for locals and visitors alike. This February, two major attractions will drive tourism and excitement across the city: the Frostival Lodge, furnished by Wayfair, and the 75-foot Frostival Ferris Wheel on the Greenway.

Frostival Lodge at Copley Square: Cozy Retreat in the Heart of Boston
Opening on February 6, the Frostival Lodge will be the heart of Boston’s winter celebration. Set in Copley Square, the lodge will bring the magic of European winter destinations to the city, thanks to a partnership between Meet Boston, Eataly, Wayfair, and NBC Boston. The space will be decked out with cozy furniture from Wayfair, creating a warm, inviting atmosphere. Visitors can experience a winter retreat that evokes the feeling of a Scandinavian landscape, a chateau in the Italian Alps, and even a cozy alpine lodge in Quebec—all with a distinctive Boston flair.

Kate Gulliver, the Chief Financial Officer at Wayfair, expressed enthusiasm about the collaboration, saying that she and her team were thrilled to partner with Meet Boston to bring The Frostival Lodge to life in Boston. She highlighted how Wayfair’s extensive selection of cozy furnishings and décor would transform the space into a welcoming winter haven.

Winter Games-Themed Fun and Interactive Programming
The lodge promises to be an interactive experience, offering a variety of activities for people of all ages. Guests can enjoy weekly trivia nights, kids’ movie time with silent disco headphones, and even small-scale live musical performances. Additionally, the lodge will feature Winter Games-themed programming, creating a festive atmosphere in honor of the upcoming Milan-Cortina Winter Games. Eataly will provide food and drink options to fuel the fun, offering winter-themed culinary delights for every palate.

The programming will include fun activities like curling lanes, cornhole boards, and classic games such as Scrabble, Jenga, chess, and backgammon. Pasta-making classes and Winter Games watch parties will add to the festive vibe. Children can engage in Valentine’s Day-themed crafts, and visitors of all ages can gather for a Winter Games in Italy viewing party. For a full lineup of events, guests can visit Meet Boston’s website.

A Stunning 75-Foot Ferris Wheel on the Greenway
In addition to the Frostival Lodge, the 75-foot Ferris Wheel is sure to be another major attraction. Located next to the park’s iconic carousel, the Ferris Wheel will operate from January 31 to March 1, offering visitors breathtaking views of the city and its winter beauty. The Ferris Wheel will be open Wednesday through Sunday, providing a unique opportunity to see Boston in all its winter glory.

Chris Cook, Executive Director of the Kennedy Greenway Conservancy, remarked that the Ferris Wheel on The Greenway perfectly represents what Frostival stands for — bringing people together in unexpected ways, even during the coldest months. He expressed his excitement about the partnership with Meet Boston, stating that it would allow them to turn The Greenway into a true winter destination for everyone.

Frostival: A Must-Visit Winter Experience for Tourists
The Frostival’s return will undoubtedly bolster Boston’s winter tourism, offering an unforgettable mix of art, culture, and festivities. This winter celebration not only draws visitors from within Massachusetts but also attracts tourists from across the nation. From the Frostival Lodge to the Ferris Wheel, these experiences will serve as a beacon for tourists seeking to escape the ordinary and embrace the magic of Boston in winter.

Boston offers an abundance of winter experiences beyond Frostival. Outdoor skating, fireplace suites, and cozy cocktail bars are just a few ways visitors can enjoy a romantic weekend or a family-friendly winter getaway. This exciting combination of events will make Boston a leading winter destination for years to come.

Winter Wonders Await in Boston
As the Frostival takes over Boston this February, tourists can expect a range of activities, from cultural events and theatre performances to wine festivals and Dine Out Boston. The city promises vibrant seasonal experiences that cater to every kind of traveler, whether you’re coming for a family vacation, a romantic escape, or a group getaway with friends.

The city’s exceptional arts and culture scene, coupled with exciting events like sporting games at TD Garden and winter art installations such as Winteractive, ensures that Boston is the place to be this winter. Frostival 2026 promises to create lasting memories for all who visit.

In conclusion, the Frostival is poised to be a game-changer for Boston’s winter tourism. It offers interactive programming, memorable experiences, and the chance to embrace winter in an entirely new way. With its unique blend of winter magic, charm, and festivities, Boston is truly the place to be this February. Book your trip today, and experience the city’s winter wonderland for yourself!

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